About Us - Criterium

Our Mission

Criterium exists to provide men with reliable, educational information about natural supplements, nutrition, and lifestyle approaches to wellbeing. We believe that informed individuals make better decisions about their wellness.

In an industry often characterized by exaggerated claims and unrealistic promises, we take a different approach. We focus on education rather than persuasion, information rather than marketing, and responsibility rather than hype.

Our mission is straightforward: help men understand how their bodies work, what different nutrients do, how lifestyle factors affect wellbeing, and what to consider when choosing supplements. We provide context, not just recommendations.

Our Approach

We approach men's wellness from a holistic, educational perspective. Rather than focusing on quick fixes or isolated interventions, we emphasize the interconnected nature of wellbeing. Sleep, nutrition, stress management, movement, social connection, and supplementation all play roles.

We do not make medical claims or promises. We are not here to diagnose, treat, or cure anything. We provide information so you can make informed decisions in consultation with appropriate professionals when needed.

Our content is created by consultants with backgrounds in nutrition, lifestyle wellness, and health education. They understand both the science behind nutrients and the practical realities of daily life. They speak in plain language, not medical jargon or marketing speak.

We prioritize transparency. When research supports something, we say so. When evidence is limited or mixed, we acknowledge that too. When we recommend products, we explain why and what to look for, rather than just pushing specific brands.

What We Believe

Education Empowers

Knowledge is the foundation of good decisions. When men understand how their bodies work and what affects their wellbeing, they can make choices that truly serve them rather than following trends or marketing messages.

No One-Size-Fits-All

Every man is different. What works for one person may not work for another due to genetics, lifestyle, current health status, and individual circumstances. We provide frameworks for thinking about these issues rather than prescriptive advice.

Foundations First

Supplements are supplementary. Before considering any products, the fundamentals matter most: adequate sleep, regular movement, stress management, social connection, and whole food nutrition. Supplements work best as additions to solid foundations.

Honesty Over Hype

We refuse to make exaggerated claims or unrealistic promises. Wellness is a journey, not a destination. It requires consistency, patience, and realistic expectations. We present information honestly, including limitations and uncertainties.

Long-Term Thinking

Quick fixes rarely lead to lasting change. We focus on sustainable approaches that can be maintained over months and years, not dramatic interventions that work for a few weeks before being abandoned.

Respect for Complexity

Human wellbeing is complicated. Simple answers are often incomplete answers. We provide nuanced information that respects the complexity of human physiology while remaining accessible and practical.

What We Don't Do

We do not provide medical advice, diagnoses, or treatment recommendations. If you have health concerns, consult appropriate healthcare professionals.

We do not guarantee results. Every individual responds differently to supplements and lifestyle changes. We provide information, not promises.

We do not claim our products cure, treat, or prevent any condition. Supplements support normal physiological functions; they are not medicines.

We do not use aggressive marketing tactics. No countdown timers, false scarcity, or manipulative messaging. We provide information and let you decide.

We do not oversimplify complex topics. When something is uncertain or complicated, we say so rather than pretending to have all the answers.

Our Commitment

We are committed to maintaining high standards of accuracy, transparency, and responsibility in all the information we provide. We continuously review and update our content based on emerging research and evolving understanding.

We welcome questions, feedback, and dialogue. If you notice inaccuracies, have suggestions for topics to cover, or simply want to share your perspective, we encourage you to reach out.

Thank you for choosing Criterium as a source of wellness information. We take that trust seriously and work every day to earn it.

About Criterium